Saturday, October 22, 2011

Don't be Anti-Social

By Melanie Schwartz and John Seraichyk

So then, what's the deal with all this social media hype? Do we 40 ++ guys and gals need to be onboard?

In my estimation, professional networking is and will forever remain the most important and integral ingredient for ensuring job security and career growth potential!

However, as the job market continues to become even more competitive, conventional networking and job searching tactics may not be enough. Job seekers must now incorporate social media!

Professionals seeking to better their career situation just might need to Tweet their way up the corporate cliff face of success (remember when it was a ladder?). The Job Jungle (used to call it a market!) has changed forever and so must you modernize the way you seek professional career employment and advancement.

These days one must incorporate social media with the marketing genius of corporate giants such as Toyota. If you're changing careers, you have to love Toyota - take an existing middle market product (the Camry), change the name, add some fake wood, double the price, and suddenly you dominate a foreign market that the American automaker still cannot figure out. Now this is what I call very cool brand building! Are you a Toyota or a Lexus?

"The use of social media has fast become essential in aiding professional job seekers to connect with others." Melanie J. Schwartz, Vice President Client Consulting Services - Browning Associates - circa 2011

Become a Social Butterfly

By way of social media, the career seeker can now access contacts 24/7 in the convenience of their home, office, or local coffee shop. No more attending a seven am breakfast event where only 20 people show up. Instead, we now have the opportunity to interact with thousands of people all over the globe at the touch of a keystroke.

There are over 120 million members in 20 countries and territories that can be found on alone. Furthermore, both LinkedIn and Twitter also now include job postings for senior level executives. In fact, not being a member of these sites can be detrimental in a job search. Our clients have been told by company representatives that candidates not on LinkedIn will not be considered for an interview. That's a fairly strong reason to have a LinkedIn presence.

Furthermore, recently polled over 800 employers asking if they used social media to recruit and over 89% indicated that they did! In addition, 90% of the human resource executives and executive recruiters that we work with also indicate that they routinely scour profiles of LinkedIn members looking for potential candidates.

How to Build your Social Media Brand

The reason most job-seekers are inept social networkers and personal brand-builders and consequently futile job hunters, is they are typically blindsided by the daunting sense of urgency brought on by the paradigm of contemporary job hunting.

Historically, job hunting, by definition and incident, has been a frustrating process of sifting fool's gold from the internet while contacting people who you think might have a job for you today, right now, instantaneously! Looking for a job this way is like trying to find your soul mate/husband/wife on Sure you'll go on a few dates, but they are usually superficial at best. The hungry job seeker becomes so focused on pursuits of the pay check that s/he sometimes misses the much bigger picture. A successful social media brand building campaign must be developed and executed completely apart from conventional job networking. To be an effective social networker, you must separate personal promotion (brand building) from job hunting altogether.

He Who Has the Most Friends Wins - NOT!

Personal branding done "social media style" is not just about who has the most (so called) friends on Face Book or connections on LinkedIn. Rather, it's crucial that you connect on a personal level and always come away with two or three solid referrals from your new friend. When personal branding is done properly, an outreach to just twenty of your best network contacts may necessitate a full time assistant just to sustain the referral activity. I recently had a client who needed two assistants just to keep up! Does this describe what's transpiring in your job search?

Before you know it, your buzz will be second nature for everybody who knows the YOU brand. Branding is powerful. Don't think so? When is the last time you referred to Scotch Tape® as cellophane adhesive tape? Can't remember the last time I said, "Honey, have you seen the cellophane adhesive tape?" Are you cellophane adhesive tape? It's no surprise the brand-recognition for toilet paper is still up for grabs! Although Kleenex® does have unconventional uses I suppose...

How to Launch Your Social Media Branding Campaign

Anybody and everybody, including your butcher, baker, and candlestick maker, who knows your brand (your name) must know what you are up to and how to find/follow you. I suggest you start with an effectual heartfelt correspondence penned from the tablet of your heart. Be sure to let your friends and associates know you are seeking a possible career move and how to reach you on all media levels. Next, you must promptly put forward to your LinkedIn network, post on your Facebook wall and all the while continuing to Tweet your moment by moment activity to your faithful Twitter followers. If you say the right things and ask the right questions, your friends will sing like canaries.

Who Shall I invite to my Social Gathering?

Everyone on the planet who recognizes your name; this is your warm market. Look at your checkbook. These people surely know who you are. Be sure they know of your personal promotion campaign/job search endeavor. These people work for you. They owe you one! Let them know what you are up to.**Nobody does this, yet 90% of all new jobs at 100k+ will eventually come from somebody who knows somebody who knows somebody who comes to know you!

But They Won't Have a Job for Me!

When I ask one of my clients for the names of the people at his gym or members of his clergy, he looks at me as if I have two heads! He thinks to himself: "This Seraichyk character is a kook!" This is because he is unable to separate personal brand building from job-hunting. When you think about calling Uncle Bill (who has been selling Amway/Avon for forty years,) to inquire with reference to employment opportunities, it seems preposterous, illogical, and absurd! However, Uncle Bill in the branding scenario is simply another human being who knows other human beings and is ALSO familiar with your brand. In other words, he is part and parcel of your warm market and must be informed of your product launch.

If you would like more ideas on how to seek out and categorize your network, please send a request for our free "How to Build Your Personal Network" document.

Where to Go - How to Get Started...

Professionals Seeking 75k Plus in annual compensation must get connected on LinkedIn... Go to

Be sure to import your contacts from Outlook, Gmail, etc, so that you can start to build your network or cultivate your existing network. You may want to pay for a premium account, so you can contact other recruiters that may help you. Finally, you should conduct searches on LinkedIn for jobs that you may be interested in and reach out to those persons that may provide you with an interview or referral. has fast developed into the ultimate utility to connect directly with recruiters and employees at companies you're targeting. By conducting Twitter searches, following recruiters on your account and using the "@" sign to communicate with them on occasion, you will begin to find out a lot about them and their companies.

Before you follow anyone on Twitter, you will need to have a finished profile. This means you must have a short bio, the location where you're from, and a link to a site that recruiters can go to for more information. I.e.: Your LinkedIn page, personal website or blog. It's fairly simple. Go to and jump right in! Its fast, free and fun.

If you're in the over 45 age demographic, I strongly suggest that you begin to explore as another resource or media to expose your professional candidacy. 700 million faithful followers can't all be wrong. You can't afford not to have a presence here... Go to to get started. Be sure that your Facebook profile is used exclusively for the purposes of your career endeavors.

A Little Birdie told me...

To get employed and to remain employed you must invite, invite, invite, connect, connect, connect. And always remember, when it comes to aggressive employment search, telling ain't selling, - asking is! Ask for referrals, introductions, contacts and connections; twice if you have to!

John H. Seraichyk(sir-ray-check)

Browning Associates

401-825-7717 Providence



PS Having a hard time getting a door open? Feel free to email for a network contact, referral, reference or recommendation any time!


Anonymous said...


Sam Smith said...

executive search firms were so helpful when i was job hunting, they gave me great advice.

Jobs WA said...

Social media is for all ages.
Jobs WA

Anonymous said...

This article was so very helpful. Feel free to connect with us too. Thank you. said...

I am finding this post very interesting, I enjoy reading this post. Thanks for sharing. I will keep come back to this site.

by Travel Guides | Travel Tips

How To Use Linkedin said...

John your article is good and informative and one thing is noticeable that these social sites are for all ages, but i like Twitter. After reading your article i will try lindin too.

Anonymous said...

Somebody essentially help to make seriously posts I would state.
This is the very

first time I frequented your website page and thus
far? I surprised with the research you made to

make this particular publish amazing. Fantastic

My web blog :

Anonymous said...

Write more, thats all I have to say. Literally, it seems as though you relied on
the video to make your point. You

obviously know what youre talking about, why throw away your intelligence
on just posting

videos to your blog when you could be giving us something informative to
Feel free to surf my web-site ::

Anonymous said...

Howdy! I'm at work browsing your blog from my new iphone! Just wanted to say I love reading your blog and look forward to all your

posts! Carry on the excellent work!
Here is my site :: Spain world Cup

Anonymous said...

It’s in reality a great and useful piece of

info. I’m satisfied that you shared this useful

information with us. Please stay us informed like this.

Thank you for sharing.
Feel free to surf my weblog

Anonymous said...

Magnificent goods from you, man. I have understand your stuff previous to and

you're just too wonderful. I really like what

you have acquired here, certainly like what you're stating and the
way in which you

say it. You make it entertaining and you still take care of to keep it smart.


can not wait to read much more from you. This is actually a wonderful website.
My blog ; buy real estate or not

Anonymous said...

I like what you guys are up too. Such smart work and reporting!
Keep up the

superb works guys I’ve incorporated you guys to my blogroll.

I think it'll improve the value

of my web site :)
My web page ;

Anonymous said...

My brother suggested I may like this website.
He used to be totally right. This publish actually made my day.

You cann't

imagine simply how a lot time I had spent for this info! Thanks!
Also visit my blog post ; used citroen xantia cars sale

Anonymous said...

My brother suggested I may like this website.
He used to be totally right. This publish actually made my day.
You cann't

imagine simply how a lot time I had spent for this info! Thanks!
my page > used citroen xantia cars sale

Anonymous said...

I’m not that much of a internet reader to be honest but your blogs really nice, keep
it up! I'll go ahead

and bookmark your site to come back in the future. Many

Also see my website > jcc property information

Anonymous said...

of course like your web site however you need to take a look at the
spelling on several of your posts. Many of them are rife with

spelling issues and I in finding it very bothersome to inform the

truth nevertheless I’ll definitely come

back again.
My page:

Anonymous said...

you are really a good webmaster. The website loading speed
is incredible. It seems that

you're doing any unique trick. Furthermore, The contents are

masterwork. you have done a fantastic job on this topic!
Here is my weblog ... classifieds gilera runner 50cc

Anonymous said...

There are some fascinating points in time on this article but I
don’t know if I see all of them middle to heart.

is some validity but I will take hold opinion till I look into it

further. Good article , thanks and we would like more!
Added to FeedBurner as effectively
Stop by my blog post ;

Anonymous said...

I delight in, cause I discovered exactly what
I used to be taking a look for.

You've ended my 4 day long hunt! God Bless you man. Have a nice day. Bye
Feel free to visit my weblog - spain january sales

Anonymous said...

hey there and thanks for your info - I’ve

certainly picked up something new from right here. I did then

again experience a few technical points the usage of

this web site, since I experienced to reload the web site many instances previous to I could get it to
load properly. I

have been brooding about if your web host is OK? Not
that I am complaining, but

slow loading circumstances times will often impact
your placement in google and can harm your high-

quality ranking if advertising and ***********
Review my webpage ::

Anonymous said...

Interesting blog! Is your theme custom made or did you download it from

somewhere? A design like yours with a few simple
adjustements would really make my blog

stand out. Please let me know where you got your theme. Thanks
Look at my website ; employment law attorney omaha ne

Anonymous said...

WONDERFUL Post.thanks for share..extra wait .
. …
My web page

Anonymous said...

Hey very cool website!! Man .. Excellent .. Amazing .

. I will bookmark your

website and take the feeds also…I'm happy to find numerous useful

info here in the post, we need work out more techniques in this regard, thanks for

sharing. . . . . .
Here is my site :

Anonymous said...

Great website. Plenty of useful

info here. I am sending it to some friends ans also
sharing in delicious. And of

course, thanks for your effort!
Here is my page ::

Anonymous said...

Hello there, I found your site via Google while looking for a related topic,

your web site came up, it looks good. I have bookmarked it in my google bookmarks.
Also visit my homepage ... do-it-yourself solar powered sytem -

Anonymous said...

Hello there, You've performed an excellent job.

I’ll definitely digg it and in my opinion recommend

to my friends. I'm confident they'll be benefited from this site.
Here is my web site ...

Anonymous said...

hey there and thanks on your info - I have

definitely picked up something new from right here.
I did however expertise some technical points using

this web site, as I experienced to reload the web site lots

of occasions previous to I may get it to load properly.

were thinking about in case

your web hosting is OK? Not that I'm complaining, but sluggish loading circumstances times will often impact your placement in google and can damage your quality ranking if ads and ***********
My web page >

Anonymous said...

naturally like your web-site however you need to take a look at the
spelling on quite a few of your posts. A number of them are rife with

spelling issues and I find it very troublesome to tell the

truth however I will surely come

again again.
Also see my web site >

Anonymous said...

Hi just wanted to give you a quick heads up and let
you know a few of the

pictures aren't loading correctly. I'm not sure why but I think its a linking issue.

I've tried it in

two different web browsers and both show the same results.
Here is my web site ;

Anonymous said...

I just like the helpful info you supply in your

articles. I will bookmark your blog and take a look at again right here

regularly. I'm rather certain

I’ll learn a lot of new stuff proper here! Best of luck for the following!
Feel free to visit my web site ...

Anonymous said...

Along with everything which

seems to be building inside this area, your points
of view are actually quite refreshing. Nonetheless, I beg your pardon,
but I do not subscribe to your

whole idea, all be it stimulating none the

less. It seems to us that your comments

are actually not totally validated and in simple fact you are generally yourself not even completely convinced of your point.

In any case I did enjoy reading it.
my site:

Anonymous said...

I discovered your blog site on google and test a

of of your early posts. Proceed to maintain up the excellent
operate. I just further up your RSS feed to my MSN Information Reader.

Seeking ahead to studying extra from you in a while!

my page > thomas-reicherter.De

Anonymous said...

What i don't realize is in fact how you are

now not really much more neatly-favored than you might be now. You are so intelligent. You

realize therefore significantly in terms of this subject, produced me

personally believe it from so many varied angles. Its like men and women don't seem to be

involved except it’s one thing to do with

Lady gaga! Your own stuffs outstanding. All the time deal with it up!
Also visit my blog ... property for sale lawnton

Anonymous said...

What i don't realize is in fact how you are

now not really much more neatly-favored than you might be now. You are so intelligent. You

realize therefore significantly in terms of this subject, produced me

personally believe it from so many varied angles. Its like men and women don't seem to be

involved except it’s one thing to do with

Lady gaga! Your own stuffs outstanding. All the time deal with
it up!
my site: property for sale lawnton

Anonymous said...

What’s Happening i am new to this, I stumbled upon this I have found It
absolutely helpful and it has aided me out loads. I hope to contribute & assist other users
like its helped me. Good job.

my website ...

Anonymous said...

Today, while I was at work, my cousin stole my iPad
and tested to

see if it can survive a forty foot drop, just so she can be a youtube sensation.
My iPad is now broken and she has 83 views. I know
this is completely off topic but I

had to share it with someone!

my web-site rls properties spain

Anonymous said...

I have been surfing online more than 3 hours today, yet I never found
any interesting article

like yours. It is pretty worth enough for me.
Personally, if all webmasters and bloggers made good content as you did, the net
will be much more useful than ever before.

Look at my web site - itv oriente asturias

Anonymous said...

I’ve recently started a blog, the info you provide on this

site has helped me greatly. Thanks for all of your time & work.

Here is my homepage;

Anonymous said...

I'm still learning from you, but I'm making my
way to the top as well. I certainly enjoy reading all

that is posted on your blog.Keep the posts coming. I liked it!

my web page; meta property xhtml strict

Anonymous said...

Hi, Neat post. There's a problem with your website in internet explorer, would check

this… IE still is the market leader and a big portion of people will miss your wonderful writing because of this problem.

Feel free to visit my weblog ::

Anonymous said...

This is very interesting, You are a very skilled blogger.
I have joined your rss feed and

look forward to seeking more of your magnificent post.
Also, I've shared

your web site in my social networks!

Also visit my weblog;

Anonymous said...

I love your blog.. very nice colors & theme.
Did you create this website yourself or did you

hire someone to do it for you? Plz reply as I'm looking to construct my own blog and

would like to know where u got this from. many


Feel free to surf to my blog ::

Anonymous said...

Good - I should definitely pronounce, impressed with your website.
I had no trouble

navigating through all tabs and related information ended up being
truly easy to do

to access. I recently found what I hoped for before you know it at all.

Quite unusual. Is

likely to appreciate it for those who add forums or anything, website theme .
a tones way for

your client to communicate. Nice task..

Look at my blog post: Elche Costa Blanca Spain

Anonymous said...

Hey! Do you know if they make any plugins to protect

against hackers? I'm kinda paranoid about losing everything I've worked
hard on. Any recommendations?

Also visit my site ...

Anonymous said...

Would you be interested by exchanging links?

My homepage -

Anonymous said...

Great beat ! I wish to apprentice while you amend
your site, how could i subscribe for a blog web site? The account aided me a

acceptable deal. I had been tiny bit acquainted of this your broadcast offered
bright clear


Feel free to surf to my blog post

Anonymous said...

Hiya, I'm really glad I have found this info. Today bloggers publish only

about gossips and web and this is really annoying. A good site with exciting content, that is what I need. Thanks for

keeping this site, I will be visiting it. Do you do newsletters? Can't

find it.

Review my web site property sf6

Anonymous said...

I was very happy to find this web-site.I needed to thanks
for your time for this glorious learn!! I undoubtedly
having fun with each

little bit of it and I have you bookmarked to check out new stuff you blog

Look into my blog post -

Anonymous said...

WONDERFUL Post.thanks for share..more wait .
. …

My web blog ... visit the following post

Anonymous said...

Greetings from Carolina! I'm bored to death at

work so I decided to check out your blog on my iphone during lunch break. I enjoy the knowledge you provide here and can't wait
to take a look when I get home. I'm

shocked at how fast your blog loaded on my mobile .. I'm not
even using WIFI,

just 3G .. Anyways, very good blog!

my blog ::

Anonymous said...

I’m not that much of a internet reader to be honest but your sites really nice, keep
it up! I'll go ahead

and bookmark your site to come back down the road. Many


Here is my blog post:

Anonymous said...

I have been surfing online more than three hours as of
late, yet I never discovered any fascinating article like yours.
It is pretty price sufficient for me. In my

opinion, if all site owners and bloggers made

good content as you did, the internet will probably be much more helpful than ever

Feel free to surf to my homepage -

Anonymous said...


Also visit my webpage;

Anonymous said...

What’s Taking place i'm new to this, I stumbled upon this I've discovered It

absolutely useful and it has aided me out loads.
I hope to give a

contribution & help other users like its helped me. Good


Also visit my webpage;

Post a Comment

If you are not a member of Google Blogging, simply input your comment and enter your name or choose anonymous.

Executive Jobs Guys

ASK The Executive Jobs Guys

Anything and everything you ever wanted to know about finding an executive job. Ask here and Executive Jobs Guys will feature your question and a genius response typically within 48 hours.

Our Founder

John's entire professional career has been dedicated to assisting professionals and executives with career transition, employment search and career consulting. Offering over 20 years of career search and consulting experience, John has earned a reputation for engaging with 200k + professionals and executives in a successful effort to advance their professional career status. Mr. Seraichyk has built multiple management teams for his organizations and teamed with them to provide unprecedented growth. John’s professional mission has been clearly established, with the mandate of providing the highest quality career management services to his clients while always striving to optimize their success.

200k + Executives Send Your Resume