Wednesday, October 17, 2012

Career Change - Myth or Reality?



By John Seraichyk - Browning Associates

The term “Career Change” is mostly mythological and not at all practical for many domesticated financially responsible executives. What advice do you give a 45 year old CFO with two kids in college who explains that she will consider any career option as long it has nothing to do with accounting or overseeing a corporations financial management? The likes of these fairytale transitions make for good sales dialogue for career counselors and marketing firms, but are typically far from reality.

Transition happens over time; we the people each and everybody on the face of the planet, who presently trades hours of his life for a paycheck, must adapt an entrepreneurial mind-set. That’s right! You must always be in “selling/reinventing yourself” mode! Just as a large corporation is always diversifying its product and market demographic, you too must always be projecting at least five years ahead of your contending peers. The “job stability” mind-set is lethal to your long-term career success.

The instant you land your next position, update your resume, and begin transformation.

If you want to remain successful and happy in your work, you must adapt my mantra; “If you are not in transition you are in denial”. One of the most successful product remodeling/transformations I have ever witnessed was accomplished by the Toyota Corporation. Beginning with a standard Camary, they added gold trim, leather, changed the name to Lexus and doubled the price! You must realize you too are a commodity and must continuously be cognizant of who may be in need of your product and how you reinvent and constantly position and promote yourself for the future. This wont happen overnight! Career Change/redirection is an instilled mindset that must be ever present if you expect to continue to successfully climb the “cliff face” of success.

W2-employees and 1099ers alike must realize that there is no corporate safe haven; job security is a legend of the past mostly publicized by the * 40/40 Club.

*40/40 Club…An employee who works for the same company for 40 hours a week for 40 years and retires with a $40 gold watch.

My best advice: If you are absolutely in love with your job, begin your transition action plan yesterday!

Friday, August 3, 2012

3 Reasons Why Your Network Contact is Not Calling You Back!

3 Reasons Why Your Network Contact is Not Calling You Back!

You're speaking with another executive in your network or recruiter whom has promised to circulate your resume throughout his network. He even goes as far as to say he knows of a vacant position that you would be perfect for...He promises to touch base with his contacts and be back with you in short order! Two weeks have since passed, and your ol friend has vanished! You've left a few messages, but at this point you might be wondering if he's still breathing. Just a week ago he was fervently excited to help, and now; MIA! How could this be?????

Here's What Went Wrong
   
Mistake Number 1. No Quid Pro Qou!
 
You did not take the time to understand what his needs are...Did you ask him how things are going in his career? Has he thought about something bigger and better for himself? Did you suggest a few people that you might refer him to? If you are part of The Browning Associates network, you could have said, "I know of a huge network in your industry and I'm glad to connect you with some excellent high level contacts...Either way, if you spoke for 10 minutes, 8 of those minutes should have been about your network contacts and what you can do to help him...Every 200k executive on the planet is always looking for something bigger; make it about them; no excuses, no exceptions! You will use your remaining 2 minutes to ask that they do the same for you...Consequently, the (Quid pro qou) has been birthed in to action!
 
Mistake Number 2. No Accountability No Call to Action!
 
Before you finish your conversation, there are two things that must happen. 1. Make it very clear what you are going to do for your networking contact and 2. Schedule a time for follow up. As far as they can see, you are scheduling a follow up call so as to be sure you are able to come back to them with the promised referrals etc... Remember; never give them all you've got until they come forth with their promise as well...Always keep them wanting more!

Mistake Number 3. You appear Needy or as if you're selling something!
 
Remember who you are! You are a solution provider! If people do not see value in connecting with you or clearly are not respecting your time, move on! Of course we always remain professionally aggressive, but we never come across as if we are needy or selling... When I speak with somebody in our network on your behalf, I say it like this: "My guy/gal is a busy senior executive...Upon my review of your resume and background, it would be in your best interest to get to know this lady/gent asap...H/she will land a new role soon, at which point the window of opportunity to get to Him/er will slam shut! Your call...Let me know... Just like that; no more no less...You should promote yourself exactly the same way...People want what they cant have...
"We look forward to assisting you with reaching all of your career goals! "

Friday, May 25, 2012





Career Change - Myth or Reality?

By John Seraichyk - Browning Associates - June 2012
The term “Career Change” is mostly mythological and not at all practical for many domesticated financially responsible executives. What advice do you give a 45 year old CFO with two kids in college who explains that she will consider any career option as long it has nothing to do with accounting or overseeing a corporations financial management? The likes of these fairytale transitions make for good sales dialogue for career counselors and marketing firms, but are typically far from reality.

Transition happens over time; we the people each and everybody on the face of the planet, who presently trade hours of our lives for a paycheck, must adapt an entrepreneurial mind-set. That’s right! You must always be in “selling/reinventing yourself” mode! Just as a large corporation is always diversifying its product and market demographic, you too must always be projecting at least five years ahead of your contending peers. The “job stability” mind-set is lethal to your long-term career success.

The instant you land your next position, update your resume, and begin transformation.

If you want to remain successful and happy in your work, you must adapt my mantra; “If you are not in transition you are in denial”. One of the most successful product remodeling/transformations I have ever witnessed was accomplished by the Toyota Corporation. Beginning with a standard Camary, they added gold trim, leather, changed the name to Lexus and doubled the price! You must realize you too are a commodity and must continuously be cognizant of who may be in need of your product and how you reinvent and constantly position and promote yourself for the future. This wont happen overnight! Career Change/redirection is an instilled mindset that must be ever present if you expect to continue to successfully climb the “cliff face” of success.

W2-employees and 1099ers alike must realize that there is no corporate safe haven; job security is a legend of the past mostly publicized by the * 40/40 Club.

*40/40 Club…An employee who works for the same company for 40 hours a week for 40 years and retires with a $40 gold watch.

My best advice: If you are absolutely in love with your job, begin your transition action plan yesterday!

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John's entire professional career has been dedicated to assisting professionals and executives with career transition, employment search and career consulting. Offering over 20 years of career search and consulting experience, John has earned a reputation for engaging with 200k + professionals and executives in a successful effort to advance their professional career status. Mr. Seraichyk has built multiple management teams for his organizations and teamed with them to provide unprecedented growth. John’s professional mission has been clearly established, with the mandate of providing the highest quality career management services to his clients while always striving to optimize their success.


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